
Looking for a heartwarming yet hilarious K-drama to binge? No Gain No Love is the perfect blend of romance, comedy, and drama. This South Korean series captivates audiences with its unique take on love, life, and relationships. Released in 2024, it’s already earned a spot among the best romantic comedies of the year. Dive into the world of No Gain No Love and discover why this drama is creating a buzz.
The Intriguing Plot: A Profitable Marriage of Convenience
At the heart of No Gain No Love lies an unconventional story—a fake marriage born not out of love, but necessity.
Son Hae-yeong (Shin Min-a), a meticulous woman who calculates profit and loss even in relationships, proposes marriage to Kim Ji-wook (Kim Young-dae), a righteous night shift convenience store worker. Her goal? To secure a promotion at work. Ji-wook, known for avoiding trouble, reluctantly agrees.
Their seemingly simple arrangement soon becomes hilariously complicated. As their coworkers, friends, and circumstances test their fake relationship, themes of trust, love, and vulnerability come to the forefront.
Meet the Captivating Cast and Characters
Son Hae-yeong (Shin Min-a)
- Role: A profit-driven woman focused on never losing in life or love.
- Why She Shines: Her witty personality and growth arc make her relatable and endearing.
Kim Ji-wook (Kim Young-dae)
- Role: A convenience store worker with a big heart and hidden layers.
- Why He Stands Out: Ji-wook’s moral compass and subtle humor create depth in his role.
Bok Gyu-hyeon (Lee Sang-yi)
- Role: A wealthy chaebol with no belief in fateful love.
- Why He Adds Drama: His interactions with Hae-yeong and Ji-wook complicate the story beautifully.
Nam Ja-yeon (Han Ji-hyun)
- Role: A nutritionist and web novelist with her own romantic struggles.
- Why Viewers Love Her: Ja-yeon’s creative insights bring a unique perspective to love.

Why No Gain No Love Should Be on Your Watchlist
1. A Refreshing Storyline
The concept of a fake marriage isn’t new, but No Gain No Love gives it an exciting twist. Its exploration of profit-and-loss dynamics in relationships is clever, humorous, and surprisingly thought-provoking.
2. Well-Developed Characters
The cast portrays multidimensional characters, each with unique quirks and emotional journeys. You’ll find yourself rooting for them, flaws and all.
3. Perfectly Timed Humor
From awkward first meetings to laugh-out-loud misunderstandings, the series balances comedy with heartwarming moments seamlessly.
4. Stellar Performances
Shin Min-a and Kim Young-dae’s on-screen chemistry is magnetic. They bring authenticity and charm, elevating their characters’ relationship.
5. A Window into Korean Culture
Beyond the storyline, No Gain No Love offers a glimpse into South Korean societal norms, workplace dynamics, and family values.
Where to Watch No Gain No Love
Fans can stream No Gain No Love on Amazon Prime Video in select regions. For South Korean viewers, it aired on tvN and is available on TVING. Don’t miss this highly rated romantic comedy!
For global K-drama fans, check out Viki for more options.
Additional Resources
- Critics’ Reviews: Soompi highlights the series’ clever humor and excellent performances.
- Learn More About K-Dramas: Explore K-dramas on Wikipedia.
- Watch the Trailer: Check out the official trailer on YouTube.